I'm building a new PC myself, and yes, I'm searching for performance/$... But, it won't be just for gaming. I also do a bit of video editing, and project files get big, fast. At any rate, I'm looking for the mostest I can find, hopefully on sale. Intel 13700k is down to $335. Newegg has the 12900KS on sale now at $320. I would really like to see GPUs drop a bit. GPUs are like optics for rifles; you can spend more on the optic than the rifle. You can spend more on the GPU than the rest of PC.